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Virginia Shedden


Bachelor of Science (Honours) (Psychology), University of Melbourne
Masters of Science (Applied Psychology), University of Melbourne

Virginia established Research Ink in 2010, and was previously founder and Director of 2 Degrees Research since 2003.

Having worked in social and market research for over 25 years, Virginia has extensive expertise in both qualitative and quantitative research methods. She is a full member of The Research Society (and former Victorian committee member).

Virginia has worked across a broad range of industries including property, employment, education, logistics, information technology, telecommunications, financial services / insurance, building / construction, utilities and health. Her key areas of interest and expertise are in online, brand, customer experience, concept / product development, usage and attitudes, and B2B research.

Virginia’s strengths are in her ability to address and interpret complex research issues and present research findings in an easily digestible style, with actionable recommendations and conclusions that address the underlying business needs. Virginia also provides a high level of service, working closely with clients across all stages of the research process, remaining a key contact throughout.

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