We are all about understanding the customer perspective, and by doing so, we
can assist you make the right decisions for your business or organisation.
One image, a multitude of perspectives

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our team

The Rorschach Inkblot test is one of the most commonly used projective techniques in the field of psychology, and has gained pop culture status. Subjects are shown a series of irregular, yet symmetrical ink blots, and asked what they see.

One image, a multitude of perspectives.

At Research Ink we are all about understanding the customer perspective, and by doing so, we can assist you make the right decisions for your business or organisation. We are not a typical market research company and we don’t want you to have a ‘typical’ experience of market research. We are a boutique market research consultancy, with a strong client service ethic and a focus on quality throughout the research process.

“REA Group (realestate.com.au; realcommerical.com.au) have been working with Virginia Shedden, founder and Director of Research Ink, for 11 years, and I personally have been working with Virginia for 4 years. If I was to use one word to describe Research Ink, it would be ‘reliable’. If you are clear on your objectives, Virginia and her team will turn around a proposal within days and produce a quantitative questionnaire that exactly meets your requirements. You do not have to spoon feed. She and her team are incredibly thorough on the data checking and reporting so you can always be confident that the data you share with your stakeholders is 100% accurate. From a price point of view, Research Ink are very competitive, but this would never be a reason for us to choose a research provider. Personally, Virginia is a delight to work with, cheery and bright, and goes out of her way to help and be proactive, irrespective of how busy she is. Her client service is outstanding.”

Katie Elgie, Customer Loyalty & Insights Manager, REA Group

“Research Ink very generously provides pro-bono quantitative brand tracking and qualitative market research to The Big Issue.  The Big Issue, whilst a not-for-profit, operates like any other commercial business in that we market and sell a product: The Big Issue Magazine.  It’s very important to us that we understand the ever-changing dynamic of our market.
Virginia and the team at Research Ink provide their expertise at no cost to assist us with understanding how best to position our offering in the market place.  They’re proactive in developing research opportunities for The Big Issue and are creative and strategic in the application of these results.  This research allows us to refine our offering and in turn continue to provide creative, sustainable solutions to homelessness; providing opportunities for homeless and marginalised people to positively change their lives.”

Natalie Susman, Marketing and Communications Manager, The Big Issue

“I found working with Research Ink super helpful for us. We needed to obtain complex quantitative insights about both our customers and sellers. Research Ink conducted the analysis in a very effective and efficient way, which helped us to shape our decision making about the products and competitive position in the market.”

Sveta Freidman, Head of Analytics & BI team, Envato

"The Alannah and Madeline Foundation commissioned Research Ink to conduct qualitative research with teachers to gain insight on usage and perceptions of their eSmart Digital Licence, an online cyber safety program.

The Research Ink team went over and above in locating and accommodating teachers for interviews, and the invaluable insights provided were concise, articulate and extremely actionable. The insights were key for us in prioritising changes to the 2017 Digital Licence to ensure it continues to maximise the number of children that learn how to be smart, safe and responsible online."

Emma Kissel, Digital Licence Product Manager, The Alannah and Madeline Foundation

“As part of a strategic planning process, Suters Architects engaged Research Ink to provide a brand audit and obtain feedback from existing and potential clients about Suters’ perception in the marketplace. Virginia and her team were everything I could have hoped for: professional, met very tight deadlines, came in on budget, were quick to resolve issues and a joy to deal with. From the initial interview to the final report, their combination of expert knowledge, thorough methods and a down to earth approach was refreshing given my past experience with market research firms.  Research Ink exceeded our expectations in every way and I would recommend them without hesitation.”

Micky Pinkerton, Information Manager, Suters Architects

Research Ink