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Understand your customers more deeply to make better business decisions

“This research resulted in giving the whole business great insights that helped guide the future direction of the business”

“I have commissioned research with Research Ink for two businesses that I have worked for. At Frank Health Insurance we conducted quantitative research to gain insights to assist in our marketing success and direction, along with member services feedback and regularly used Research Ink for this quantitative research. At Foresters Financial we wanted product development guidance for both existing and new markets, so we undertook qualitative and quantitative research. This research resulted in giving the whole business great insights that helped guide the future direction of the business. The Research Ink team I have always found to be attentive, ethical, knowledgeable, and cost effective with quality research outcomes even when finding willing research participants was difficult.”

– Siobhan Donovan

Senior Marketing & Communications Manager

“Her team’s professionalism, knowledge and dedication to our account / industry is exactly what we are looking for as a research partner in the long run“

“Research Ink has been our brand health research partner for more than 10 years and our decision to continue to work with Virginia Shedden and her team speaks volume of the team’s capability to meet our market research needs. Her team’s professionalism, knowledge and dedication to our account / industry is exactly what we are looking for as a research partner in the long run. Most importantly, the team is proactive to advise us on the right directions with their strong expertise and experience. As a regional insights manager overlooking 6 Asia markets, I feel well-supported by the team when it comes to handling my requests, addressing business questions, providing strong recommendations and expert opinions. Overall, impressive work and definitely will recommend Research Ink to others.”

– JS Ho

Regional Market Insights Manager, SEEK Asia

“Virginia and all her team focus on quality and reliability – both in their methodologies and their relationship with us“

“realestate.com.au relies heavily on insights generated by Virginia’s team at Research Ink, as they manage a wide range of consumer/user studies for realestate.com.au on an ongoing basis.  Virginia and all her team focus on quality and reliabilty – both in their methodologies and their relationship with us.  We never have to worry about inaccuracies creeping into reporting or datasets, as her team will notice them before we do.  They are proactive with recommendations and suggestions for improvements.  They are rigourous yet flexible and understanding of commercial realities.  Although we’ve been using them for many years now, they have never become complacent and continue to deliver consistently at this high level.  The cherry on top is how enjoyable it is to work with them, as they are all just lovely people too.  Thank you Virginia, Karen and the whole team at Research Ink for all the value you deliver for me personally, our team, and the whole realestate.com.au business.”

– Zehra Koroglu

Senior Market Research and Insights Manager, REA Group

“The insights were key for us in prioritising changes…“

“The Alannah and Madeline Foundation commissioned Research Ink to conduct qualitative research with teachers to gain insight on usage and perceptions of their eSmart Digital Licence, an online cyber safety program.

The Research Ink team went over and above in locating and accommodating teachers for interviews, and the invaluable insights provided were concise, articulate and extremely actionable. The insights were key for us in prioritising changes to the 2017 Digital Licence to ensure it continues to maximise the number of children that learn how to be smart, safe and responsible online.”

– Emma Kissel

Digital License Product Manager, The Alannah and Madeline Foundation