Our Focus

Research Ink works across a broad range of areas, and specialises in:

  • Researching technology, in particular online delivered products and services
    • User experience surveys
    • Customer experience surveys
    • Support experience tracking
    • Concept testing
    • Usability research
  • Business-to-business research
    • Qualitative interviewing and focus groups with SMEs, industry professionals and executives
    • Quantitative telephone interviews and email surveys
  • New product development
    • Concept testing
    • Pricing and channel strategy
  • Market understanding
    • Usage and attitude studies
    • Market segmentation
  • Strategic brand research
    • Brand audits
    • Brand positioning/repositioning
  • Customer experience/loyalty research
    • Customer experience tracking
    • Customer entry/exit tracking
    • Net Promoter Score tracking

We also have a dedicated online research unit, specialising in complex online survey programming, site intercept surveys, mobile site surveys and email surveys.

Industry experience

  • IT & telecommunications
  • Financial services
  • Building & construction
  • Logistics
  • Utilities
  • Property
  • Employment
  • Gaming
  • Retail
  • Health
  • Media & advertising
  • Government & NFP

Research Ink