Our Difference

We focus on four key areas to deliver the best possible outcome.

The business perspective

We spend considerable time up front getting up close and personal with your business and your specific research requirements. Only this way, can we deliver tailored, strategic and useful research outcomes.

The participant perspective

Participating in research can be a daunting prospect. We understand this and always keep the participant perspective in mind. Whether we are asking for a few minutes or an hour of an individual’s time, we strive to develop trust and demonstrate respect. This ultimately results in more honest and insightful responses, and leaves participants feeling positive about both you and the market research industry.

Your perspective

We recognise you need information in a timely manner, and can have unexpected requirements. Being boutique means we can react quickly to your changing needs. Ultimately it is our job to make your job easier.

An internal perspective

‘If it ain’t broke, don’t fix it’…it’s an expression that you won’t hear us using around the office. Our internal quality control procedures are continually evolving and our team is encouraged to further develop their professional knowledge and skills by attending industry training and networking events.

Research Ink